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- NATION, Page 37Selling Hope in West Virginia
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- A rookie Governor is building schools and cutting bureaucracy
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- By S.C. Gwynne
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- West Virginia's spectacular landscape belies the conditions
- facing its inhabitants: dying coal towns and widespread rural
- poverty and illiteracy. When a coal-company manager was hustled
- off to prison last month in Huntington for his role in a
- vote-buying scheme, it seemed simply more of the same: a handful
- of predators picking over the ruins of a once booming coal
- economy, and a stagnant, wasteful government.
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- Yet across the state a near miracle was happening. On that
- same day, West Virginia legislators completed a session unlike
- any other in the state's history. Democrats and Republicans
- pushed through a thick package of legislation that would trim
- the state's tangled bureaucracy, reorganize its disastrous
- finances and launch an ambitious program of educational reform.
- The measures were ramrodded into law by rookie Democratic
- Governor Gaston Caperton, 49, a man who is determined to upend
- the state's feckless political tradition and sell mountaineers
- something they haven't had in decades: hope.
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- Only a year ago, Caperton, an insurance executive and
- political novice, was known to a scant 3% of West Virginia's
- voters. Flanked by his wife Dee, Caperton lit out for the
- hollows in a van, spent $3.2 million of his own money and ran
- away with last November's election, upsetting powerful
- three-term Republican incumbent Arch Moore Jr.
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- In his inaugural address, Caperton stunned the legislature
- by calling it into emergency session, declaring West Virginia
- to be "in crisis." During his first three months he has managed
- to reduce the number of state offices and commissions from 150
- to seven. Confronted by a $230 million deficit and a scandalous
- $280 million loss in state pension funds, he persuaded lawmakers
- to raise taxes on groceries and gasoline. He introduced an
- innovative health-cost-containment plan for state employees,
- arranged for payment of West Virginia's debts and put through
- his own radical restructuring of the state's education system,
- including larger pay increases to teachers and new bonds for
- school construction.
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- Caperton owes much of his success to his personal style.
- While Moore tended to be aloof and adversarial with legislators,
- Caperton has invited Democrats and Republicans alike to the
- mansion for pizza after a long day spent on his agenda. At
- first, some Republicans wanted to obstruct the Caperton
- juggernaut, but the G.O.P., outflanked and outnumbered 4 to 1,
- had little choice but to go along. "Whichever side you were on,"
- says house minority leader Bob Burk, "you realized we had to do
- something about the fiscal integrity of the state."
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- Caperton's success is also rooted in his experience running
- his family's insurance business in Charleston, which he built
- from a small operation into the nation's 18th largest brokerage.
- His politics, like his business management, depends on a
- salesman's enthusiasm and a willingness to listen. "I've never
- felt I had all the brains or all the answers," says Caperton.
- "If you expect more from people and respect what they have to
- say, it improves performance tremendously."
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- In spite of his early success, Caperton's task of selling
- change to West Virginia is a tough one. A skeptical public
- resents paying 6 cents more for each dollar's worth of food and
- 5 cents more for each gallon of gas. Opponents contend that
- Moore tried many of the same proposals only to be sabotaged by
- the legislature. Once the honeymoon is over, they predict,
- Caperton will face the same rough treatment.
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- Critics also charge that reducing the number of departments
- in government will simply add another layer of bureaucracy.
- Says agriculture commissioner Cleve Benedict: "This issue
- represents nothing more than a cynical attempt to gather more
- political power and influence." Benedict, it should be noted,
- may lose his job this fall in yet another of Caperton's
- reorganization proposals: abolition of the offices of
- agriculture commissioner, secretary of state and treasurer.
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- But Caperton, a tall, genial man with more than a hint of
- a West Virginia twang, insists that his organization will be
- leaner than what came before, and that the state's illnesses are
- being healed with a new formula. He is counting on, among other
- things, a wave of small entrepreneurial business and tourism to
- pick up where the declining coal, railroad and chemical
- industries leave off.
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- "One of the things that was so important about this
- revolution we had in the legislature was that people can now
- begin to see that there can be change, that there can be hope,"
- says Caperton. Few West Virginians claim to be as confident as
- their new Governor, but the fresh air of optimism is something
- that had been missing from this state for a long time.
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